It is a interesting look at negotiation from the framework of Game Theory. However the book seems to focus too much on reserve price though it is a very important factor (perhaps the most important factor) but it is far from the only factor affecting negotiation. All in all the picture presented is somewhat too mechanical and ignores many intricate personal relations and quirks that affect actually negotiation in practice. However in pure theoretical terms it is a good book to look at the underline principles and trade off. Especially the in class experiments performed at Harvard Business school. The book is very easy to understand with a layman's tone and ideas can be understood without extensive knowledge of Game Theory. (though you'll have a much deeper understanding knowing game theory)