The Game-Changer《Interesting read and fansinating consumer behaviors》

I am still in the early chapters of this book. The story was about how P&G understands the consumer bahaviors of Mexican and how they manage to change "insights" into "innovation". It was first eye openning to understand the completely different psycologics and bahviors of the Mexican women in laundry and how they take pride in delivering clean and good-smelling cloths. It was then great to hear how P&G live their customers' life and transformed that into a better one.

Great book.