设计元素《不错》

Rules can be broken but never ignored.

1. Have a concept.

2. Communicate don’t decorate.

3. Speak with one visual voice

4. Use two typeface families maximum. OK maybe three.

5. Use the one two punch.

6. Pick colors on purpose.

7. If you can do it with less then do it.

“美就是没有累赘的东西”-米开朗基罗

8. Negative space is magical create it and don’t just fill it up.

9. Treat the type as image as through it’s just as important.

10. Type is only type when it’s friendly.

“字体就像水晶酒杯是为追求一种极致的透明而设计的透明容器而不是为了观看”-Beatrice Ward

11. Be universal; remember it’s not just about you.

12. Squish and separate.

动静有致 “没有对比 将死气沉沉”-保罗 罗兰

13. Distribute light and dark like firecrackers and the rising sun.

”不具有全部九个阶调的作品是不具有足够潜力的”- Ansell Adams

14. Be decisive do it on purpose or don’t do it at all.

15. Measure with your eyes design is visual.

16. Create images don’t scavenge.

17. Ignore fashion. Seriously.

18. Move it! Static equals dull.

19. Look to history but don’t repeat it.

20. Symmetry is the ultimate evial。

得看