Influence《think twice before saying "yes"》

This book introduced 7 weapons of influence. Each is introduced by experiments engaged by philosopher or scientist.

I listed each topics and the motto below enjoy.

1.Weapons of Influence: Click Whirr

Civilization advances by extending the number of operations we can perform without thinking about them. --ALFRED NORTH WHITEHEAD

2.Reciprocation: The Old Give and Take…and Take

Pay every debt as if God wrote the bill. --RALPH WALDO EMERSON

3.Commitment and Consistency: Hobgoblins of the Mind

It is easier to resist at the beginning than at the end. --LEONARDO DA VINCI

4.Social Proof: Truths Are Us

Where all think alike no one thinks very much. --WALTER LIPPMANN

5.Liking: The Friendly Thief

The main work of a trial attorney is to make a jury like his client. --CLARENCE DARROW

6.Authority: Directed Deference

Follow an expert. --VIRGIL

7.Scarcity: The Rule of the Few

The way to love anything is to realize that it might be lost. --G.K.CHESTERTON

8.Instant Influence: Primitive Consent

Every day in every way I'm getting better. --EMILE COUE

Every day in every way I'm getting busier. --ROBERT CIALDINI